The Power of Outreach: Why Sending Emails to Local Schools, Businesses, and Councils is Essential for your Face Painting Business.

When you start running a face painting business, one of the biggest challenges is getting bookings. While social media and word-of-mouth are great ways to spread the word, actively reaching out to local organisations can make a huge difference. Sending emails to schools, businesses, and councils is an effective way to find out about events, build relationships, and secure recurring work.

Why Sending Emails is So Important

    1.    Finding Opportunities – Schools, councils, and businesses often organise community events, fairs, and open days. Many of these events could benefit from face painting, but they may not even know someone local offers the service! Reaching out introduces them to what you do and increases your chances of being considered.

    2.    Building Relationships – When you take the time to email local organisations, you start creating connections. Even if they don’t need your services right away, they may think of you for future events or recommend you to others.

    3.    Securing Recurring Bookings – Many schools and businesses run annual events, and once they’ve worked with you, they’re likely to rebook you year after year. By making the first move, you open the door to long-term work rather than just one-off jobs.

How to Find Local Schools, Businesses, and Councils

Before you can send emails, you need to know who to contact. Here are some effective ways to find local organisations and their contact details:

1. Google Search

A simple Google search can bring up a list of schools, businesses, and councils in your area. Try searching for:

    •    “Primary/Secondary schools near [Your Town]”

    •    “Event venues near [Your Town]”

    •    ”[Your Town] council events”

This will often lead you to their websites, where you can find email addresses and contact forms.

2. Google Maps

Search for relevant businesses on Google Maps. Look at event venues, play centres, shopping centres, and community spaces. Many listings include websites and contact information.

3. Visit Their Websites

Once you’ve found potential organisations, go to their websites and look for a “Contact Us” or “Events” page. Schools often list a general email or a PTA contact, while businesses may have an event coordinator’s details.

4. Check Facebook Pages

Many local businesses and community groups are active on Facebook. Search for:

    •    Schools and nurseries

    •    Soft play centres and kids’ clubs

    •    Local event venues

    •    Community centres

They often post about upcoming events or have contact information in their “About” section.

5. Join Local Facebook Groups

Community Facebook groups are a goldmine for finding events. Join groups such as:

    •    ”[Your Town] Community Events”

    •    “Things to Do in [Your Area]”

    •    “Norfolk Family Events” (or a group specific to your region)

You can either search for events being discussed or even make a post introducing your business and asking if anyone is looking for a face painter.

6. Networking & Word of Mouth

Ask around! If you know parents, teachers, or business owners, let them know you’re offering face painting services. Personal recommendations go a long way.

Overcoming the Fear of Reaching Out

I completely understand that putting yourself out there can feel nerve-wracking. If you’re familiar with the people who work at these places, you might feel awkward or embarrassed to send that email. What if they say no? What if they don’t reply?

The truth is, every business owner has to step outside their comfort zone to grow. Sending emails is part of networking, and networking is essential to building a successful business. The worst thing that can happen is that they don’t respond—but the best thing that can happen is that you secure an amazing opportunity and potentionally have a reoccuring client!

Example Email to Send

If you’re unsure what to say, here’s a professional yet friendly email template you can use when reaching out:

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Subject: Face Painting & Glitter Bar for Your Upcoming Events

Dear [Recipient’s Name],

I hope you’re doing well! My name is [Your Name], and I run [Your Business Name], offering professional face painting, glitter bar, and accessories for events across [The area you cover].

I wanted to reach out because I would love to bring some colour and creativity to your upcoming events. My services are perfect for school fairs, community days, corporate events, and more. I am fully insured, and I take great pride in providing a fun, high-quality experience for children and families.[You can also add something here that makes you differe/stand out]

id love to discuss how I could support your next event and how I can tailor my services to suit your needs. Please let me know if you’d like more details or a price list—I’d be happy to chat further!

Looking forward to hearing from you.

Best wishes,

[Your Name]

[Buisness Name]

[Your Contact Details]

[Your Website or Social Media Links]

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Final Thoughts

Sending that first email might feel daunting (I would know), but it’s one of the best ways to grow your face painting business. The more people know about your services, the more likely you are to get bookings—and before long, you’ll have a network of repeat clients. Take that step, send those emails, and watch your business flourish!

Are you ready to start reaching out? Let me know if you’d like any more tips on how to approach potential clients!